I've run marketing for Heineken, Yoplait, Subway, Tesco and VW. I ran strategy inside WPP for CEE, EMEA and global projects. Then I stopped advising and started owning the outcome - a strategy that took a green energy scale-up to 9x profit in twelve months.
The point: I've seen which strategies survive contact with a real P&L and which only look good in a deck. That is why this takes 14 days, not six months.
Growth rarely fails for lack of channels. It fails because brand, media, sales and agencies don't work as one system. I have led fifteen teams and twenty agencies - my job is to make them play one plan, from one set of numbers.
You're not paying for a document. You're paying for the decisions that don't need testing.
Numbers first.Strategy starts in your P&L and your funnel, not in a workshop with sticky notes.
No layers.You talk to the person building it. No account manager, no junior, no handover.
Straight answers.If your product, your price or your market is the real problem, you'll hear it on the first call, not in month four.
Track record
SubwayTransformed 13 CEE markets. KPI growth indexes over +10% vs. EMEA and Global. Best practice for other business units: France, UK, South Europe.
YoplaitFrom decline to company turnaround. Relaunched Yoplait: yoghurt 200% vs. target, fresh cream market share 21% to 29%.
WPP MediaAgency growth in 3 years +50%, from #6 to #3. WPP High Performer.
TescoHelped drive Tesco Online sales +40% in 12 months.
AlzaLead media strategist behind Alza's growth to Nr. 1, over 5 years.
VolkswagenDigital and content strategy. #2 market share in year 2, right after Skoda.
E.ONLaunched E.ON e-mobility. #1 market share in year 1.
DexfinityE-commerce accelerator. Head of Strategy: demand generation and marketing automation.
